When a user visits a page on your website and leaves without visiting any other page, that is a bounce. The bounce rate is the percentage number of all people who bounce out of your website. There are several ways that users can leave their website. These include: Hitting the back button Closing the browser […]

When one website links another website on its page, it is called a backlink. This is one of the most basic algorithms of Google that they have been using since their first algorithm with the name PageRank. Google and other search engines give a lot of importance to the backlinks to rank a webpage. In […]

When you optimize website for search engines, you most likely take all your time and effort in text and images. We focus a lot on our keywords, its density, how we use title tags, the image alt tags, among others, which can help search engines understand what our content is about. However, search engines also […]

The researchers led a recent survey of about 115 marketing experts from the B2B domain and numbered out that 79% of B2B brands valued social media as the supreme active marketing network. Accordingly, B2B brands and trades can practice business marketing straight from their respective social media accounts. For instance, 70% of business-to-consumer sellers have […]

In today’s world, it’s fairly easy to make a website. You can use Wix, WordPress and similar website template builders to assemble your content and publish it live on the world wide web. But to create a website isn’t the same as curating it in order to drive traffic, hits and sales. For businesses, it’s […]

The workplace is filled with individual people who have a lot to offer especially in diverse workplaces. But sometimes what there is to offer is not always apparent. Many employees have talents that go unnoticed simply because the opportunity might not arise to use them, or employers might not know about them. This can be […]