Today email marketing is one of the primary ways for small businesses to stay in touch with customers and partners. It is because around 3.9 billion people globally are depended on email. Even the digital marketing agency will suggest email marketing when you want to keep the cost down, build a loyal customer base, and […]

When a user visits a page on your website and leaves without visiting any other page, that is a bounce. The bounce rate is the percentage number of all people who bounce out of your website. There are several ways that users can leave their website. These include: Hitting the back button Closing the browser […]

When one website links another website on its page, it is called a backlink. This is one of the most basic algorithms of Google that they have been using since their first algorithm with the name PageRank. Google and other search engines give a lot of importance to the backlinks to rank a webpage. In […]

When you optimize your website for search engines, you most likely take all your time and effort in text and images. We focus a lot on our keywords, its density, how we use title tags, the image alt tags, among others, which can help search engines understand what our content is about. However, search engines […]

The researchers led a recent survey of about 115 marketing experts from the B2B domain and numbered out that 79% of B2B brands valued social media as the supreme active marketing network. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts. For instance, 70% of business-to-consumer sellers have developed […]

In today’s world, it’s fairly easy to make a website. You can use Wix, WordPress and similar website template builders to assemble your content and publish it live on the world wide web. But to create a website isn’t the same as curating it in order to drive traffic, hits and sales. For businesses, it’s […]