When you optimize website for search engines, you most likely take all your time and effort in text and images. We focus a lot on our keywords, its density, how we use title tags, the image alt tags, among others, which can help search engines understand what our content is about. However, search engines also […]

The researchers led a recent survey of about 115 marketing experts from the B2B domain and numbered out that 79% of B2B brands valued social media as the supreme active marketing network. Accordingly, B2B brands and trades can practice business marketing straight from their respective social media accounts. For instance, 70% of business-to-consumer sellers have […]

In today’s world, it’s fairly easy to make a website. You can use Wix, WordPress and similar website template builders to assemble your content and publish it live on the world wide web. But to create a website isn’t the same as curating it in order to drive traffic, hits and sales. For businesses, it’s […]

The workplace is filled with individual people who have a lot to offer especially in diverse workplaces. But sometimes what there is to offer is not always apparent. Many employees have talents that go unnoticed simply because the opportunity might not arise to use them, or employers might not know about them. This can be […]

Cloud storage has become a popular method of storing data almost by force, due to the advent of Microsoft Office 365, Google Docs, and the iCloud. It helps businesses access their data from anywhere at any time, but there are a lot of questions and misconceptions regarding its safety. After the much-publicized attacks on apple’s […]

Today, social platforms have evolved and are gaining massive importance like never before. Brands are looking to take advantage of the social platforms to get in touch with a large number of people and maximize their conversion rates. As a result of easy accessibility to the internet and mobile phones, the number of users has […]