Black Friday can be defined as the revenue generating opportunity for the business and bundles of offers for the shoppers. Black Friday is celebrated after the Thanksgiving day and Thanksgiving falls on fourth Thursday of November. So, This year, Black Friday will be celebrated on 29th November 2019. The day has been devoted to shopping, deals and discount offers. Brace yourself for the arrival of Black Friday 2019.
The event or we can say the Discount Day or Offer Day People know this day by various names because of its offers. The Black Friday event goes through many changes from Earlier Black Friday Event to the Latest and New Trends. As now we can opt for many options on the Black Friday Deals. Earlier there were neither any options are available as such which nowadays we are enjoying. In Earlier Black Friday the Deals are available and confined to a country which we call the United States of America. Because of the Colonial Rule in the United States, it reaches to the United Kingdom. Later on, Neighbouring Countries started following this event in their Countries. As the Time Passed, New Technologies start Developing along with it the Black Friday Deals will now available online.
After coming to the event in online Deals Black Friday Sales expanded in most of the countries and now most of the People are aware of this Black Friday Deals. So, because of their expansion in most of the countries makes it more Popular and Demanding. The offers on the Black Friday makes it more special. Though it is celebrated by bringing up new offers from the stores to the Peoples. Many stores Play an important role in Black Friday offers as they brought up offers on the Products for sale. Stores open up their Product Market for Black Friday Sale. People move to these stores on Black Friday Deals for their Favourite Products Deal.
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History of Black Friday
Well, there are more than two myths associated with the origin of Black Friday. Taking a walk down the memory lane, the indication of its origin can be found back in the 19th century where the term “Black Friday” was first ever used.
Two-way street financers connived together and drew a plot to break into the US gold market by the way of purchasing entire gold they could and thereby, causing a rise in its demand and later on sell it for a lofty amount. On Friday, their conspiracy was finally exposed to reality and they were left bankrupt.
Another history is linked with the retailers. According to the story, the stores used “Red Ink” to highlight the loss they earned after operating for a year. On the flip side, to record the profits, the store used “Black Ink”. The irony lies in the fact that the sales of the store saw a sudden rise when the prices of the products are lowered during Thanksgiving. This resulted in their profits and this history is considered as the official beginning of Black Friday.
Money Saving Opportunity on Black Friday
Black Friday offers some of the opportunities which help you in saving a lot of amount on the Purchase. In most cases, People waits for the day so that they could get those items which they can’t Purchase on the regular days. As the Price range of such Products is so high that they can’t afford to buy. So, it doesn’t mean that they will not get those items. As according to the deals and offers there are other stores on Black Friday which opens up their Accessories on Black Friday. People’s Planned for those deals and wait for the Black Friday to come. They make a list of items to be Purchase as they know that more they Purchase the more Discounts they can get.
Black Friday Advertisements Release
On the Event of Black Friday, the Advertisement is a common way to make the People informed about the offers in their Interested Products. Advertisement Releases Includes the Promotions of the Black Friday Deals on the basis of Discounts, Cash Back offers Rewards and Preferences. Due to the Advertisement release the peoples aware of their Favourites so that they could make a budget on the basis of Advertisement releases. This Budget helps them in getting the Black Friday offers in the most effective and efficient way. Therefore, the Black Friday Sale is concerned with Advertisement releases. The Advertisement release can be in the form of online ads and offline in the form of Magazines, Newspapers, Posters etc.
Black Friday Online Deals
Due to the advancements in Technology and new innovations with respect to the Sales technique of Black Friday makes it available online. After coming to the offers available online helps you in the expansion of these deals worldwide. Though the Online Black Friday Deals help in the expansion of offers. Earlier, it was limited to one or two countries but now it is accessible across the Globe. As the online helps in spreading the Black Friday across the Globe. Online Deals have its own benefits whether if we take it in terms of expansions or for some other aspects.
For this, we have to compare both Black Friday Online and Offline Deals.
They both have their own benefits and Drawbacks.
Online Black Friday Deal Features
- Time-Saving -The deals on Black Friday is Time Saving. As you don’t need to visit any store for the Deals. The transactions and Deals are done online which helps you in saving a lot of Time and Energy.
- Variations – It is about the Product Variations as different kinds of Products are available on the Black Friday Deals online. You can search for more options on Black Friday.
- More Offers you can access– Here, on Black Friday Deals allows you to access offers on the Products very easily. Offers and rewards are available online which helps you in saving money to more extent.
So, these are some of the features of Online Black Friday. As most of the People considered Black Friday online to be more comfortable in this zone.
The growth of Black Friday
The event found its roots in the US but is no longer limited to that area only. Black Friday has also spread its roots in Australia, UK and many other parts of the world. In fact, Black Friday is celebrated around the globe. In terms of sale and revenue generation, the event always sets an unprecedented record, each year passing by. More than 70 per cent of the population is ready to splurge their income on deals and offers and that’s more than ever. In 2017, the total revenue generated was $435.5 billion which has seen nearly 6 per cent hike from the revenue in 2016 which was when estimated to be $408.1 billion. According to the prediction, this year’s revenue is going to be surplus and more than ever. It is expected that the total revenue generation from this year may rise to $466.01 billion.
Changing Trends During Black Friday
With the growth of Black Friday, the customer’s trends and shopping behaviour has witnessed a sudden shift. Earlier, people used to shove their way among the crowd to place their hands on favourite deals which eventually resulted in injury and harm. With that, some stores announced the closing of their stores on Thanksgiving and started the trend of online shopping. The stores also run their deals before the arrival of Black Friday and that’s what raises the propensity of shoppers to shop. They find themselves to resist the deals and opens up their wallet to spend the money. Shoppers begin shopping for the desired products before the arrival of Black Friday.
Online shopping has significantly risen. Most of the traffic generated is through online shopping. Total revenue generated from the online shopping summed up to be $44.2 billion, when compared with last year, it is more than 20 per cent rise in the total revenue from the online sale.
While online shopping has dominated more than ever, the key component that played a crucial role in getting a breakthrough is the mobile. Mobile shopping has surpassed shopping done through laptops and tablets. Almost 49 per cent of sale was through mobile on Black Friday.
Participation of Stores In the Black Friday Deals
The Black Friday enumerates to be a huge Sales Market. The Black Friday comes out to be a Market of Sales offer in the form of Discount, Cashbacks, Rewards and other offers. But here, Black Friday is itself not responsible for giving all such Products in the Sales Prospectus. There are the stores which open up their Products with Deals and offers for this. Black Friday is an event in which all these stores bring up their offer Programmes for their Products. It is the stores which bring a lot of Products and their variations. The motive of the stores could be enhancing their Sales Purposes or the bringing of the sense of competitions with other stores as they bring up every Year. So, here the stores are the main Participant for the role of Black Friday Deals. There are numerous and upcoming stores which adds up in this category.
Though this Participation comes in the favour of Customer’s who are ready to Buy the Deals on Black Friday. The Black Friday is therefore considered to be a Customer Oriented Programme which enables the Customer’s a lot of Benefits. Though the sales offer expectations are meeting its demands with the Participations of Stores as they are getting the maximum opportunity in respect to the Sales benefit For eg. Suppose a product of Amazon Pricing of 200$ after 50$ save whereas the same Product you can get from Kohl’s at 180$ after 70$ of Saving from Original Price. It is not fixed that a certain store brings more Discounts offers as compared to a specific one. It varies according to the store’s Deals Prospectus.
Top Stores During Black Friday
Some of the Popular Stores which deals in the Black Friday are:-
- Home Depot
As these are the Popular Stores which commonly Perform up in the Black Friday Deals. You can find these stores with most of the offers on Favourite Products.
While the participation of stores in Black Friday has increased, there are some stores that stand out of the crowd due to their big names and incredible offers. Amazon has been among the list of people’s store due to its impressive product listings and unbeatable prices. When you talk about top stores during Black Friday, Walmart comes ahead with its incredible deals on multiple categories.
The store is also known to roll out other appealing and engaging offers for the shoppers. On the flip side, there are many other stores that are most sought-after but don’t bring such a massive drop in the prices of their products. BestBuy and Target are another two stores where you can expect to bounce on savings and grab rainy discounts.