Category: Search Engine Optimization

When a user visits a page on your website and leaves without visiting any other page, that is a bounce. The bounce rate is the percentage number of all people who bounce out of your website. There are several ways that users can leave their website. These include: Hitting the back button Closing the browser […]

When one website links another website on its page, it is called a backlink. This is one of the most basic algorithms of Google that they have been using since their first algorithm with the name PageRank. Google and other search engines give a lot of importance to the backlinks to rank a webpage. In […]

Maintaining a website, either for your company or for your clients, is as important as maintaining your clients these days. With everything going mobile and digital, it is necessary to track the website’s performance on a regular basis. To do this with a little knowledge and minimum efforts, Google offers a host of free tools […]

In the duration, having a great digital marketing strategy is the key component of an online business. Content is unarguably the most significant part of efforts one put in for an intriguing online presence. From educating the audience to build trust in the customers or users, and engaging content comes handy. Even the digital marketer, […]

Backlinks play a huge role when it comes to SEO. Each backlink pointing to a page is like a little vote of confidence for that page. The more backlinks a page has pointing to it from relevant high authority websites, the better that page will rank within the SERPs. So it stands to reason that […]

What is the Google Knowledge Panel? Google’s knowledge panels are boxes that hold information. These appear when you are searching for certain entities on the Google Console. These are there to guide you and understand the kind of information the website will contain. The knowledge panels are generated automatically and help the user get a […]