Category: Search Engine Optimization

Maintaining a website, either for your company or for your clients, is as important as maintaining your clients these days. With everything going mobile and digital, it is necessary to track the website’s performance on a regular basis. To do this with a little knowledge and minimum efforts, Google offers a host of free tools […]

In the duration, having a great digital marketing strategy is the key component of an online business. Content is unarguably the most significant part of efforts one put in for an intriguing online presence. From educating the audience to build trust in the customers or users, and engaging content comes handy. Even the digital marketer, […]

Backlinks play a huge role when it comes to SEO. Each backlink pointing to a page is like a little vote of confidence for that page. The more backlinks a page has pointing to it from relevant high authority websites, the better that page will rank within the SERPs. So it stands to reason that […]

What is the Google Knowledge Panel? Google’s knowledge panels are boxes that hold information. These appear when you are searching for certain entities on the Google Console. These are there to guide you and understand the kind of information the website will contain. The knowledge panels are generated automatically and help the user get a […]

Just a couple of years ago, SEO meant integrating backlinks and including as many keywords as possible in web content. In this way, the search engines ranked a website or a piece of content accordingly. However, all of this changed with the advent of certain Google’s updates and within a few months, the search engine […]

SEO is really the most fantastic thing for digital marketing. When done correctly, you can take over the world (not in an evil genius type of way). However, to really reach everybody, all over the world, you need to make sure your SEO is multilingual. This way can reach thousands, millions, or maybe even billions […]