Is your website is not getting much traffic?
You need to understand how keywords rank your sites.
And long-tail keywords will help a lot.
The word long-tail used by Chris Anderson in The Long Tail Book. The book tells how one can increase revenue by the large quantity of less item in respect to a smaller number of a wider range of items. The same concept is adopted by SEO, which is known as a long-tail keyword.
What are long-tail keywords?
SEO keywords are the keywords or phrases in a web page, make it possible to find your article via a search engine. So every article should have SEO keywords that let the search engine know about your article.
If an article is written well, using phrases that a user can search in the search engine, is know search engine optimized article. These keywords are the key to find your article on the sea of the internet.
For example, an article is written for lose weight keyword, then how to lose weight fast keyword also play the same role. Sometimes long-tail keywords are much more specific than the primary key-phrase.
In the above example lose weight is a short tail keyword, while how to lose weight fast is a long-tail keyword. Long-tail keywords have fewer search individually. But have the potential to reach a vast range.
Integrating long-tail keywords in the content
Adding keywords in the article is not enough to rank. SEO keywords should be integrated into the article in such a way that the article looks authentic. Here are some steps to integrate long-tail keywords in the article.
Should define purpose
The article should be written in such a way that it openly says its purpose to the reader. A sale copy should look like a sale copy.
If you want to sell your product or service then the article clearly pops it out.
Adding related long-tail keyword not give what you need. Content should speak it loud.
If you want to build a subscriber list, don’t promote your products. Rather than give them a good reason to opt-in.
Understanding target audience
For creating long-tail keywords understanding the target audience is the most important factor. This will help a lot to rank and convert the audience in lead.
For example, lose weight is a universal keyword, while how to lose weight at home is more target-specific. So there will be more chance of conversion for the long-tail keyword.
Research for long-tail keywords
As long-tail keywords are have limited reach but have more chances for conversion. Sometimes, the writer doesn’t have an idea, which keywords are popular for a particular topic.
Like for lose weight, popular long-tail phrases can be, how to lose belly fat, how to lose weight fast.
There are a lot of online tools available to find related keywords for your primary keyword.
Writing long-tail keyword-based content
Integrating keywords in content is different from writing content on a specific keyword. There is some simple practice that helps to write long-tail keyword-based content.
Use keyword in the title
Make your title interesting and add the magic of keyword to it. A catchy title always attracts more audience.
For example, How to lose weight at home have less impact than 10 simple exercises to lose weight at home.
The content title always shows in search result so it gives the first impression to the audience.
Use keywords in a natural way
With keywords, an article can rank. But when a reader finds your content its look natural. Sometimes to add a keyword, the content flow gets disturbed.
Content should be natural. The reader should not feel that some keywords are fitted forcefully.
Write an introduction with long-tail keyword
At starting of the article, an introduction about the article will increase the interest of the reader and also give a high impact on SEO. Adding keywords in the introduction will be a great addition to an article.
Add long-tail keyword in conclusion
As an article written on a long-tail keyword, adding it to the conclusion will help a lot. Also here you can illustrate the motive of the content. Like if you want to sell your product you can mention that here and request the reader to check it.
It will increase the chance of conversion and fulfil the content’s motive.
In this article, we know about the long-tail keywords. How we can write perfect content for a long tail key-phrase and convert more audience.
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