In today’s world, where the Internet wields its pervasive digital footprint in practically every aspect of our lived experience, no business concern can hope to remain viable for long without a cohesive and well-formulated digital marketing plan. In order to achieve this multi-segmented end, however, it first becomes necessary for these economically-determinative entities to subscribe […]

Why companies need to focus on Digital Marketing In this globalised and liberalised world economy, it is very difficult to keep off the name of ‘internet’, ’on-line’, ’digital’ and ‘dot com’ from a business. Almost every aspect of the process has been transcended to online. That was the day when we used to buy an […]