Category: Digital Marketing

Today email marketing is one of the primary ways for small businesses to stay in touch with customers and partners. It is because around 3.9 billion people globally are depended on email. Even the digital marketing agency will suggest email marketing when you want to keep the cost down, build a loyal customer base, and […]

The researchers led a recent survey of about 115 marketing experts from the B2B domain and numbered out that 79% of B2B brands valued social media as the supreme active marketing network. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts. For instance, 70% of business-to-consumer sellers have developed […]

Today, social platforms have evolved and are gaining massive importance like never before. Brands are looking to take advantage of the social platforms to get in touch with a large number of people and maximize their conversion rates. As a result of easy accessibility to the internet and mobile phones, the number of users has […]

A landing page is a stand-alone page that truly dedicated to the product. A landing page drive attention of customers for the product. A landing page helps a customer to know more about the product or service and also provide a way to let the customer in. But understanding the landing page will help to […]

‘Bots are coming.’ This is the common term one could have come across in the field of digital marketing in recent years. The intuition behind using this term may differ from one another. Some feel that bots can take their jobs anytime, whereas there is a section of marketers, who weave a sigh of relief […]

Customers are now being smart today before buying a product or availing a service. Generally, they research the product first and read various testimonials before then can finally decide to buy. Aside from reading, they might also consider watching videos via YouTube to get a full review of the item or service. With these techniques, […]