The previous year brought many changes to various aspects of our everyday lives. To no one’s surprise, everything that happened back in 2020 also affected the business world as a whole.
Numerous businesses needed to embrace new approaches to some of their operations and needed to change various things up in order to be able to stay afloat.
One such change can easily be noticed in the world of digital marketing.
Many businesses started focusing more on social media and building a stronger presence on these platforms.
Naturally, every business will need to stay on top of the current social media trends and see how they can use them to improve their social media branding efforts in 2021.
Here are the top 6 social media branding strategies in 2021 you should definitely check out.
Cover the basics
Turning your business into a brand will require more work than simply having a business.
What branding means is that, aside from having a business, you’ll need to create a unique logo, color palette, handle, tone of voice and marketing personas that will all work together to represent your business.
So, you first need to make sure that your brand is consistent across different platforms. You can easily find a reputable New York web design company to help you out with your branding efforts. Once you cover all of these basics, you can move onto expanding your other branding efforts.
Boost your visual branding
Since visualization plays a huge role in branding, you need to make sure you stay consistent across different platforms. Although this is not something that’s always easy to achieve, you still need to try and do your best.
What this means is that you need to make sure that all of your colors and fonts match cross-platform. On top of that, you also need to make sure you include all of these consistent elements in different forms of content. To accomplish this, it’s best to use a graphic design platform as it’ll allow you to save your color scheme and preferred fonts while also giving you design functionality that’s crucial to creating professional and memorable visuals.
Over time, as your audience is coming across your brand more and more, they will start to recognize this consistency, which will become synonymous with your brand, in particular.
Create proper marketing personas
Even though you need to aim to be as consistent as possible with your branding efforts, you will need to change your approach slightly when creating your marketing personas.
Simply put, each social media platform has its own predominant audience.
So, you need to make sure that your marketing personas align with those audiences in order to be successful with your marketing efforts.
For instance, the TikTok audience doesn’t interact with brands the same way the Instagram audience might. Therefore, you need to make sure you create marketing personas that will best resonate with a platform-specific audience.
You can easily find some of the best marketing companies to help you create these personas if you’re not sure you can do it yourself.
Define your brand tone and voice
Aside from the visual part of branding, you also need to make sure that your brand tone and voice stay consistent. If you have already defined your brand tone and voice in your other marketing efforts, expand those to the world of social media marketing as well.
Depending on the industry you operate in and the type of products or services you’re trying to promote, you can sometimes allow yourself some leeway.
For instance, if your business is operating in the medical or legal field, using humor, memes, and a somewhat snarky tone of voice won’t really be well received. On the other hand, if you’re operating in the entertainment industry, this type of tone and voice may be quite well received.
Don’t shy away from multiple accounts
When talking about social media branding, and particularly when mentioning consistency, you may initially think that the best course of action is to create a single account.
However, research suggests that creating multiple – but consistent – accounts for different types of products or services you offer may be a better way to go.
That way, you’ll be able to connect with an interested audience more easily by simply showcasing the things they’re most interested in instead of your entire offer.
Additionally, this type of promotion offers a more personalized feel, which is something the audience responds particularly well to.
Measure the effectiveness of your branding efforts
In the end, you also need to make sure you measure and track the effectiveness of your branding efforts. Unless you do this, you won’t be able to accurately assess whether you’re on the right track or not.
By keeping track of your efforts and constantly assessing just how effective they truly are, you’ll be able to notice more easily if any changes need to be made. So, make sure you stay on top of the results and use them to better your social media branding efforts even further.
Social media branding is not something you can easily achieve overnight. However, if you manage to do it right using the latest techniques like developing your brand voice, embracing visuals, connecting with influencers and using dynamic creative ads optimization, you can expect plenty of benefits to come your way.