Category: Digital Marketing

For centuries, people have used symbols and logos as unique identifiers. Logos to identify business houses started in the 13th century in England when the king decreed that shops that sold beer should display it in their signage. A logo can be a symbol, a name, or a mark that identifies an organization, publication, company, […]

Improve Retail Email Strategies to Boost Your Sales In an Internet-ruled world, some people think email is a dinosaur because it’s present since forever. The difference between our old friends and email is that dinosaurs are extinct while email is still going strong. With 99% of people checking their emails daily. It won’t be going […]

Marketing automation software tools can be of great help in many ways. From sending out your emails to automating your ad campaigns, they can make your life way easier. Here are the top fifteen marketing automation software tools to help you in 2019. 1. Ontraport Ontraport is a business automation software with a number of […]

WordPress has been the most-used platform for creating a website for a long time. And although other website creation interfaces such as Wix are becoming more popular, there are still plenty reasons why you should use WordPress if you want a website that’s simple, safe, and convenient for both you and your visitors. There are […]

In today’s world, where the Internet wields its pervasive digital footprint in practically every aspect of our lived experience, no business concern can hope to remain viable for long without a cohesive and well-formulated digital marketing plan. In order to achieve this multi-segmented end, however, it first becomes necessary for these economically-determinative entities to subscribe […]

Why companies need to focus on Digital Marketing In this globalised and liberalised world economy, it is very difficult to keep off the name of ‘internet’, ’on-line’, ’digital’ and ‘dot com’ from a business. Almost every aspect of the process has been transcended to online. That was the day when we used to buy an […]