Category: Digital Marketing

The researchers led a recent survey of about 115 marketing experts from the B2B domain and numbered out that 79% of B2B brands valued social media as the supreme active marketing network. Accordingly, B2B brands and trades can practice business marketing straight from their respective social media accounts. For instance, 70% of business-to-consumer sellers have […]

Today, social platforms have evolved and are gaining massive importance like never before. Brands are looking to take advantage of the social platforms to get in touch with a large number of people and maximize their conversion rates. As a result of easy accessibility to the internet and mobile phones, the number of users has […]

A landing page is a stand-alone page that truly dedicated to the product. A landing page drive attention of customers for the product. A landing page helps a customer to know more about the product or service and also provide a way to let the customer in. But understanding the landing page will help to […]

‘Bots are coming.’ This is the common term one could have come across in the field of digital marketing in recent years. The intuition behind using this term may differ from one another. Some feel that bots can take their jobs anytime, whereas there is a section of marketers, who weave a sigh of relief […]

Customers are now being smart today before buying a product or availing a service. Generally, they research the product first and read various testimonials before then can finally decide to buy. Aside from reading, they might also consider watching videos via YouTube to get a full review of the item or service. With these techniques, […]

For centuries, people have used symbols and logos as unique identifiers. Logos to identify business houses started in the 13th century in England when the king decreed that shops that sold beer should display it in their signage. A logo can be a symbol, a name, or a mark that identifies an organization, publication, company, […]