Category: Digital Marketing

‘Bots are coming.’ This is the common term one could have come across in the field of digital marketing in recent years. The intuition behind using this term may differ from one another. Some feel that bots can take their jobs anytime, whereas there is a section of marketers, who weave a sigh of relief […]

Customers are now being smart today before buying a product or availing a service. Generally, they research the product first and read various testimonials before then can finally decide to buy. Aside from reading, they might also consider watching videos via YouTube to get a full review of the item or service. With these techniques, […]

For centuries, people have used symbols and logos as unique identifiers. Logos to identify business houses started in the 13th century in England when the king decreed that shops that sold beer should display it in their signage. A logo can be a symbol, a name, or a mark that identifies an organization, publication, company, […]

Improve Retail Email Strategies to Boost Your Sales In an Internet-ruled world, some people think email is a dinosaur because it’s present since forever. The difference between our old friends and email is that dinosaurs are extinct while email is still going strong. With 99% of people checking their emails daily. It won’t be going […]

Marketing automation software tools can be of great help in many ways. From sending out your emails to automating your ad campaigns, they can make your life way easier. Here are the top fifteen marketing automation software tools to help you in 2019. 1. Ontraport Ontraport is a business automation software with a number of […]

WordPress has been the most-used platform for creating a website for a long time. And although other website creation interfaces such as Wix are becoming more popular, there are still plenty reasons why you should use WordPress if you want a website that’s simple, safe, and convenient for both you and your visitors. There are […]