WordPress has been the most-used platform for creating a website for a long time.
And although other website creation interfaces such as Wix are becoming more popular, there are still plenty reasons why you should use WordPress if you want a website that’s simple, safe, and convenient for both you and your visitors.
There are numerous ways to make money online blogging with WordPress, and you don’t need advanced coding knowledge to create your own appealing website and start building your audience as soon as tomorrow.
However, to maximize your chances of success, you need to know the best practices of creating and growing your WordPress site. Even though there are now more opportunities online than ever before, competition is getting steep as well, so you can’t expect to achieve great results by simply putting together a website.
So, to get you started on the right foot, here are a few of the most important things you should consider if you want to maximize your chances of success.
Make Sure Your Website Idea is Viable
Before you start looking for ways to attract visitors to your site and even before you start building it, you need to figure out if your website idea is viable and can be profitable in the long-term.
After all, you don’t want to spend months working on your site only to find that there isn’t enough interest for it to work.
But how can you determine if you should proceed with your website project?
Well, the first step is figuring out who will be your audience. You need to identify a group of people that would be interested in your site and estimate its size, as you probably don’t want to create a site if there won’t be room to grow and attract more people.
A good way to get a better idea is to see if there are other websites in your niche – competition can indicate that there is sufficient interest and that you could potentially carve out your own place in the market as well. You should also look at forums and social media communities to see if people are actively looking for information on the subject.
Once you know that there are people that would be interested, you may also want to check out the potential for monetization – when you’ll start getting more traffic to your site, you could recommend products that have affiliate programs or sell your own stuff to support your website.
If everything checks out, you can use a domain name generator to come up with a catchy name for your website and you’ll be well on your way to launching a successful site.
Focus on Email Marketing
Attracting quality visitors to your WordPress site isn’t easy, and it’s even harder to get them to stay for more than a few seconds.
That’s why, if you want to make the most out of your lead-generation efforts, you need to have a way to capture those leads and gain an opportunity to communicate with them on multiple occasions.
And email marketing is the best method for doing just that.
If you can capture the email addresses of your site’s visitors before they leave, you can then send them sequential messages that provide useful information, help them move past hurdles, ease their doubts, and position you as the authority that has the answers that they’re looking for.
Email gives you complete control over how you interact with your audience and is probably the most effective way to make the most out of each lead that comes to your site.
But how can you get people to trust you with their email address?
Well, as you may have guessed, in order to entice someone to leave their email address, you have to offer something in return that will offer enough value.
Usually, that something is valuable information – whether it’s a report, an e-book, a series of emails, or a video, the important thing is that it helps your target prospect solve a problem and move closer to reaching his goals.
You can use one of the many WordPress lead generation plugins to create beautiful opt-in forms that capture the attention of your readers. To increase your chances of success, you should also collect and use testimonials on your lead magnet pages to show people that others have had positive experiences when opting in.
Once you start collecting email addresses, you can map out your customer journey map and start providing useful information while simultaneously positioning your product as the ultimate solution or a shortcut to solving the most pressing problems of your audience.
When starting your email marketing campaign, make sure that you research the best email marketing services providers and choose the one that suits your needs best, as you don’t want to have to deal with transferring your email list and your autoresponder series later on.
Optimize Your Website for SEO
Getting targeted visitors to your site is a difficult process that can quickly drain your budget if you’re using paid methods. That’s why it’s essential to try and get as many visitors as possible from organic sources such as search engine results pages.
If you can get your site ranked among the first results for some of the most relevant keywords in your niche, you’ll have a steady stream of targeted customers flooding your site every month without needing to spend a dime.
But even though the potential benefits of SEO are huge, attaining rankings is now more challenging than ever before – most website owners understand the importance of appearing on Google and other search engines, and the requirements that your site must meet if you want it to have a chance have increased significantly as well.
For instance, Google has placed a strong emphasis on making the experience of its users as seamless and convenient as possible, so if you want your website to have a chance at climbing to the top of the rankings, you need to adjust accordingly.
You should make sure that your website loads quickly, has a responsive design that’s easy to view on any device, and offers convenient navigation that simplifies getting around your site.
It’s also important that your site is easy to understand and analyze for Google crawl bots. Luckily, there are plenty of WordPress plugins for boosting SEO that offers a range of powerful features for optimizing your site.
Finally, there’s no going around the fact that you need top-quality content if you want high search engine rankings. Today, it’s no longer possible to stuff your content full of keywords and hope to game Google into thinking your page is relevant – the algorithm updates made the system too advanced to cheat.
By writing informative and engaging content you will not only have the best chance of being noticed by Google but will get more natural backlinks from people and other blogs sharing and linking to your content.