The Ultimate Guide to SEO For E-Commerce Websites

The Ultimate Guide to SEO For E-Commerce Websites

Firstly, we should understand what SEO is and why does it matter so much in e-commerce? Well, SEO (Search Engine Optimization) is a procedure of generating more organic or free traffic from websites such as Google, Yahoo and Bing. When you search for something in Google, you are taken to the search engine results page and you will find the top 10 search results. E-commerce SEO is beneficial and ensure that your product pages appear among those ten organic search results. SEO practices have taken a leap and having them can surely help the businessmen to earn maximum profit. The higher the page number you rank on, the lesser the traffic you will probably generate.

According to Safari SEO Southampton, the top 3 positions in Google search account for more than 72% of total website clicks in 2021. If you are looking to get found in the organic search results, appearing in the top 1-3 results is crucial. People notice the website on the first page and if you have that ranking, then nothing can stop you by achieving the set target. So, if you are looking to get more targeted traffic from search then you will find this guide quite useful. Let’s dive in then:

Keyword Research

If you want to have a successful e-commerce campaign, make sure things go well with keyword research. It is helpful and assists every other SEO-related activity you do on your site. It is entirely impossible for you to optimize the product and category pages. Your list of keywords will definitely help you influencing your technical SEO efforts. Keyword Research comes up to be a big deal for your e-commerce site. There are many keyword research tools such as Amazon and Google Suggest and SEMRush. Find the best alternative and work hard to find the best keyword research tool. One question that arises to how to select the best keyword for your website?

Your list of keywords can become pretty big. To know the best for yourself, you need to narrow it down and focus on the keywords that matter the most. It depends on the following factors:

  • Volume: If the volume of your search is higher, the more potential traffic will be on your site. Google Keyword Planner will give you volume data.
  • Competition: The lower the competition, the more you will rank for the keyword. Various keyword planners will give you keyword difficulty/competition. Page Authority (PA) and domain authority (DM) can also help you to find out the intensity of your competition.
  • Relevancy: Relevancy is the huge ranking factor that is usually neglected. Only go for the keywords that your products would satisfy.
  • Intent: You want to target keywords that show commercial intent. Usually, you can evaluate intent just by looking at a keyword.

Website Structure

It is essential to see how the pages on your site are organized and structured affects your SE rankings. It in return affects your user experience as well. If you want to make it easy for actual visitors and search engines to find stuff on your store, a well-structured website plays an important role.

  • Ensure that your website structure is simple and easy to understand.
  • Every page of your website is a few clicks from your homepage as possible.

Get the structure right from the beginning to allow the best navigation experience. Simplicity is underrated! But, because of this element there comes the possibility of success. These are some of the basics, but if you want more details, then contacting a professional can help a lot. With it, it is also essential to focus on the content and its originality. Go for the content that is unique and away from any duplicity. A well-framed content and its placement also help the users to find their product easily and the navigation process becomes easier.

On-page Optimization

Whole off-page search engine optimization is important. With it, On-page optimization is also vital. It includes all of the actions you take within your own web pages to assist your website rank better. To improve the on-page optimization by:

  • Keyword Optimization
  • Internal Linking
  • Usability
  • Site Structure
  • Mobile Version of Website
  • Rich Snippets
  • Social Media Integration
  • Customer Reviews


After working on the on-page SEO, it is important to put a testing and optimization strategy in place.

You can:

  • Use analytics to check which keywords are converting the highest.
  • You should also test meta titles and descriptions to increase click-throughs.
  • Use PPC campaigns to find high-converting keywords you should add to the SEO plan.
  • A/B test page content to raise conversions from web traffic.

Having a good testing strategy will help your results continue to improve. Without continuous repetition, your rankings could drop and you could be losing out on sales due to a poor conversion rate.

Adding Blogs

Keyword Research is important for any SEO strategy. The way to rank for these keywords is via a blog. With a blog, you can optimize each post for a keyword that is not targeting with the main pages of the site. With the important website pages, your blog posts need to be high quality and reader-friendly. You should also hire an experienced, professional writer who understands your industry but also has a basic knowledge of SEO. The content should not have stuffed keywords and with it should not be of low-quality.

Helpful Information

It is always good to add important information on the website to attract the customers. Add user-manuals, videos and images to help them understand products. It is always better to help the users to make sure that the process is going smoothly or not. This information will play a vital role in making the users understand your product and keep them up-to-date always. Always help the customers to understand the minutest details and offer them some of the important points and guidelines.

Clarify Suitable Forms of Payment

Let users know which mode of payments you are using. Offering this info to the customers can make or break sales. Providing the obvious 1-2-3-4 steps is what everyone wants. With it, how shipping works and how you order products will improve your conversion rate.

Check what your competition is doing

Looking at the top-ranking competitor pages can give a good idea of what you need to include in your content. Check the top-ranking competitors or ones paying for AdWords. Having a check on the competitors can help you in making great changes. You can also see the tools that tell you what content competitors have that you do not have.

These were some of the guidelines one can follow to know SEO for E-commerce. If you have these points in mind, you can surely be able to extract more traffic. The best SEO practices have proven to be the best and have made it easier for the marketers to achieve their target. It is always good to have a keen knowledge of the pointers that have been mentioned above. They remain the best when keeping the processes going on a smoother pace. By going through the points, it becomes necessary to find the best ways to achieve a definite goal. So, when thinking to make the business run on an evener pace, it is important to be well-aware of the SEO tactics involved.

Author Bio:

I am working as SEO/blogger in Megicbyte Solutions, Best Seo Company in India /USA. I am an avid reader and other than my work, I have interest in video marketing, writing, and assisting others in social groups. If you are keen on reading more thought-provoking stuff, follow Megicbyte Solutions on Google+.

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Darshan Saroya

Darshan Saroya

A passionate WordPress Theme Developer. I love to create clean and modern themes, using the power of WordPress. Here I provide the tutorials related to WordPress Development, Core PHP and HTML.




June 15, 2018 at 2:10 pm Reply

Great Seo Information provide by you..



July 19, 2018 at 7:33 pm Reply

This site was… how do you say it? Relevant!!
Finally I’ve found something that helped me. Thank you!

Arena Infosolution

Arena Infosolution

July 4, 2020 at 3:52 pm Reply

thanks for sharing your valuable knowledge with us.. this site very relevant.