Every blogger wants to rank his blog. And you know this will be done with Search Engine Optimisation (SEO). For this, you have to make some SEO strategy. Your SEO planning helps you to increase SERP. Here I provide some strategy that will help you to create your SEO strategy.
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Keep an eye on what your competition is doing:
Whether a startup or an already established business, whether an online store or a retail outlet, you must keep an eye on what your competition is doing to either upgrade, replicate or keep track. With this you can find out your compititor’s SEO strategy. There is no argument in saying that ‘change is constant’ and hence today or tomorrow, someone would bring the revolutionary change without any notification. For this very reason, know who your customer is and keep a close eye on them to either start a follow-up strategy or do something even more innovative as you have may already lose the first mover option.
Finding the right keywords is the key to being visible to your target audience. First of all know which target audience you want to serve or cater and realize what their most commonly used phrase, terms or keywords are. For example, you might be running an online store of shirts, and hence your keyword would be like ‘best shirts’ ‘shirts on sale’ ‘quality shirts’ etc.
These keywords, however, may change based on the category you are targeting, but the product that you are selling should be part of your keyword.
Optimize title and Meta tags:
Meta tags and HTML titles must be different on every page of your site. Since everyone wishes to rank on the very first page of Google, experts have recommended keeping the two options different from one another. Furthermore, Google has announced that their ranking criteria do not consider Meta keywords tag which would restrict its discussion over here.
Optimize your headings, subheadings and more:
In high school and colleges, essays are written using the guidelines of MLA which explain how to write a cover page, paragraph length, title, reference citation and more. Online, we follow the guidelines of W3C commonly known for its superior practices for managing and organizing a web page.
Optimize your robots.txt file:
The easiest tips that you could ever do to increase your SEO efficiency is to include a robots.txt file. Adding it to the root of your website would make your user’s experience far more superior than ever before. Open up a text editor, and type “user-agent”, save it as robots.txt file and finally upload it to your domain into your root directory. This only command would tell any spider ‘to crawl every page of my website’.
Use validators and checklists:
Some ways exist through which you can validate the accuracy of your site. The most common ways are validating your HTML, CSS, and SEO and ensuring all the broken links are repaired or removed. Get a head start by identifying and analyzing the broken links. In case if you have a lot of broken links, it may take some time, but it would benefit you in the long run.
Furthermore, validate your SEO by either contacting an SEO consultant or if you have that skill, you may do yourself.
Create linkable yet shareable content:
Not every article is supposed to generate peak success as the modern world has too much competition fighting against each other. Working hard is not the key, working smart is the new genius. Generic content cannot be emerged together and uploaded online hoping that it would get ranked quickly. However, if the content has some of the following qualities, it would help you gain traffic one way or the other:
- The content must be original
- The content must be useful
- Linking is important to it
- Facts uploaded are factual and not made up
- Should be detailed enough
- A bit of humour or fun wouldn’t hurt anybody
- Adding videos and graphics to remove jargon
- Don’t go blah, blah, in writing your content
- Call to action is vitally important
- Charts, references and visual examples must be included
- You’re offering coupons, codes and discounts
- You complement those who share your work with others
- You got multiple contributors linking to the content
Read Also: Tips for Quickly writing a post
Put the keyword in your page title:
Your page title must contain your keyword, but that doesn’t mean it has to be exact. Writing the keyword directly might not gain attention easily but altering it to make it more understandable to the audience is a rather easy option of getting the clicks. For example ‘folders aren’t safe’ instead of folder locking software. Try not to be boring, be meaningful, specific, concise and direct.
Use a USB to store and travel with your SEO strategy:
Keep a backup of your entire important link building sites and logins and Store your strategy and important references in USB or flash disk drives and password protect them. Multiple ways and methods to perform USB drive encryption exist in the market that would help you protect what matters. Hence, you need to get access to the best security software which would provide you with the easiest way to password protect the flash drive. Here is one recommended free software if anyone is looking to secure USB drives. newsoftwares.net/usb-secure/ (P.S I am not affiliated with this site in any way. It’s just an example).
Include keyword in the header:
Having a large title at the top lets, you organize most web pages followed by multiple subheadings as followed. Hence, be sure you use the exact keyword (at least once in your sub-headers).
Use keywords in the URL:
Another important step that you can do is to add your keyword in the URL link as Google determines what your blog post is all about based on the URL. In simple words, we are asking you to add your title after ‘.com’ of your website’s link. For example, makemoney. com
Is rather difficult to understand rather than makemoney .com/ top-tips-of-earning-money
Add keyword in the alt-tag of your image and the name:
If you are lucky enough to have images in your blogs, you may use those images to strengthen your concepts to Google about what you are all about. Two ways are available through which this can be done such as,
- Image alt tag
- Image name
You designate the alt tag once you upload the photo to your website. In simple words, the alt tag is the description or text which would be shown in case if the photo uploaded isn’t able to load due to any reason.
To change the name of the image, change the image’s name and optimize image before uploading it.
Use internal links:
Nobody gives a damn about how good your products are or services. However, if your products are good enough, you would start drafting on the right track. To make improvements, you must link other pages on your website internally. This means that you might need to edit older posts to enable linking between the old and new (improved) content.
Get external links:
These links to websites other than yours and is considered an important step in making your site more visible to the relevant target audience. Furthermore, Google supports the activity don on external links to determine how good a post is. The point is that nobody likes to hear your praise from your own words and hence you can spend the whole day saying you are the best which wouldn’t make any difference. However, if someone else brags about you and how good your services or goods are, it would be noticed as it would look real rather than fake. Eye-Catching content can generate some links for you but no matter what, you would have to do some link building. Hence you would have to reach out to other website owners to ask for links.